There’s a serious lack of BIPOC representation in the arts. You can see it in every design studio, ad agency, and art gallery.
That’s why Juliet created Homepage For Change. They’re turning their website’s homepage into a platform for BIPOC students to show off their work. And like true artists – they’re paying them for it. 

how it works

BIPOC students are invited to submit a piece of their work to homepageforchange.com. Whether that’s a photo they took, a photo of a sculpture they made – or even a haiku they wrote. Once all the work is submitted, the agency selects a piece to feature on their homepage at wearejuliet.com. Along with getting their work published, the selected student also receives a $2000 grant to help kickstart their creative career. 

EGM Girl Power

Only 15% of Manitoba’s newly licensed engineers are women. A first for the Engineers Geoscientists Manitoba, the org partnered with school boards across the province to empower students to become an army of change – so we created their uniform. Shopify helped us control who was able to purchase a series of specially-designed shirts, asking students to solve a challenging math or science-based problem printed on the tee. Posters also petitioned organizations to improve their hiring practices and set a goal to employ 30% women engineers by 2030.

Find out more on girlpoweristheanswer.ca

The mini-booklet hangtag displays high school courses needed to get into engineering and geoscience university programs.

Four posters displaying the stories of ground-breaking women in engineering were hung in high schools across Manitoba promoting the initiative.

Hotels.com Winter Swear Jar

In 2017, Hotels.com helped Canadians hating on winter escape somewhere warm by creating The Winter Swear Jar, a social campaign that turns negative social posts about winter into money that goes towards sending people on warm, wonderful vacations.

In 2019, they wanted to help folks in America do the same this time with a little more push.

We wanted Captain Obvious to report LIVE from the coldest regions in the States, but that would have meant shooting outside in white-out conditions. Instead, we used the good ol’ “green screen” trick to create a series of targeted content videos that promoted the campaign and hashtag.